Helping you save makes your shopping more sustainable

Mundo Consum

Consum is committed to saving through the Mundo Consum benefits programme, which aims to offer the best experience to the partner-customer. The partner-customer sales share exceeded 80% in 2021. In addition, discounts on purchases worth 50.5 million euros were delivered.

In 2021, 257,817 new partner-customers joined the Cooperative, bringing the total to 4,007,766, and thus exceeding the 4 million mark, a figure that testifies to the strong evolution of the loyalty programme. This data already positions it as the Spanish Cooperative with the largest number of consumer members.

Customer support

The Consum Excellence Model is based on workers approaching customers as “Hosts”, always offering the best service and freshest produce, and as “Advisors” oriented to people, that is, to the colleagues of their work teams. “Masters of Freshness” are responsible for advising customers in their choice of fresher and more local products.

Ensuring the customer is well-served with all the information and solutions required in case of any doubt or query is another of Consum's priorities. In 2021, 256,412 customer service processes were attended to, with a satisfaction rate of 8.4 out of 10, as valued by the users themselves.

Communication

Consum establishes a fluid dialogue with its stakeholders through its communication channels, always applying the criteria of transparency and veracity. The magazine Entre Nosotros / Between Us, exclusively produced for Consum's customer partners, has reached a circulation of 1.8 million copies, arriving at 300,000 homes.

Through the #DecirHaciendo meetings, Consum aims to highlight current issues related to social concerns and the improvement of the economic, social and environmental environment. In 2021, two #DecirHaciendo meetings were held, the first on “Healthy food” and the second on “Solidarity and food waste”.