Why choose gel eyeshadow for your eyes?
Apart from remaining perfect throughout the entire day, gel eyeshadow is also easy to apply and has a creamy finish. It is ideal when you are starting off in the makeup world, and also to experiment with different looks, ranging from the most basic to the most elaborate, owing to the variety of finishes and combinations.
How to apply cream eyeshadow properly

- Preparing the skin on your eyelids before applying gel eyeshadow is essential. Cleanse and moisturise the skin to make sure it is smooth and ready for the product. Apply an eyeshadow foundation first or a primer to help the eyeshadow adhere better and last longer.
Transition: to create a smooth transition between colours, apply some powder eyeshadow in a similar colour tone to the skin of your eyelids before using the gel eyeshadow. This will help to fade the edges and mix colours.
One brush, one use: although some gel eyeshadow comes with applicators, we recommend using specific brushes for better control and precision. A flat, dense brush is ideal for applying eyeshadow to your eyelids, whereas a soft, smooth and spongy brush is better for fading and mixing colours.
- Building colours: gel eyeshadow colours a lot, meaning that with just a small amount we can cover a large area, sometimes too much in fact. Apply a small amount of gel eyeshadow to your eyelid and gradually build up the colour according to your taste. Remember it is always easier to add more eyeshadow than to remove it, so start with a very light layer and then build up on it.
Experiment: one of the advantages of gel eyeshadow is the variety of available finishes. You will find matte, satin and metallic finishes. Play with different textures to create different looks. Metallic gel eyeshadow is ideal for a striking, shiny effect, whereas matte eyeshadow is excellent for a softer, more natural look.
- Smoky eyeliner: gel eyeshadow can also be used to create a defined, smoky eyeliner effect. Use a thin lining brush to apply gel eyeshadow along the upper and lower eyelash line. Then fade the colour in gently with a small brush or a bevelled edge brush for a seductive smoky effect.
Bright cream eyeshadow: ideal for parties and festivals
Gel eyeshadow has a smooth, creamy texture that is easy to apply and long-lasting. These are highly rated advantages on days when your look has to stay in place for a long time, even in the sun. Therefore, this makeup is perfect for open air parties and festivals.
Don’t be afraid to experiment with bold, fun colours. Gel eyeshadow is available in a wide range of bright colours that will give that extra touch of personality to your makeup. Why not try unexpected combinations? Mix different colours for original, unique looks.
