Best lifting effect makeup
Discover what lifting effect makeup is and how to apply it for a rejuvenating look. Learn which foundation to choose and the best techniques.


The first thing we should clarify is that rather than makeup as such, it is a beauty routine for our face to make it look firmer, more wide awake and younger-looking. The aim is to shed some years off our skin and add hours of restorative rest, at least visually.
This makeup is ideal for older women, although it is not just for them, because this type of makeup suits everyone. What we are actually talking about though is a blend of face care and colour. Makeup is not a miracle worker on its own, however good it is. Perseverance is the key. The following are some of the routines we should follow:
- Clean and tone: a good daily cleansing and toning routine is fundamental to hydrate, refresh and fill out our skin.
- Hydrate, add volume and smoothen: certain areas with more wrinkles or expression lines need to be smoothed out, and volume given to areas where our skin has lost its density.
Tips for lifting effect makeup
- Step 1. Neutralise dark circles: if you have dark circles, bags or dryness under or around your eyes, we should apply makeup to those areas because they make us look duller and sadder.
- Step 2. Fade pores and expression lines: before applying our makeup foundation we should prepare our skin with dermo-cosmetics to fade out our pores and expression lines.
- Step 3. Even out skin tone: using a light foundation with a natural looking finish and light texture. We recommend applying outwards from the middle of our face, with upward movements to enhance the effect of our lifting makeup.
- Step 4. Lighten up your face: to create strategic lighter areas in the following parts of your face: cheekbone, just below the eyebrow, corner of the eye, over Cupid’s bow (middle part of top lip) and on the tip of the nose.
- Step 5. Blusher for a touch of colour on your cheeks: rosiness or a touch of colour on our cheeks is a sign of youth and good health. It's best to choose paler and pastel shades. We should first use a slanted brush (slightly sloping or diagonal) to apply it diagonally to the top of our cheekbones (never in the middle). Then fade it in towards our temples, but stopping just before reaching them, using a brush containing no product.
- Step 6. Eyeliner to enhance the lifting effect: we should choose an eyeliner colour that is darker than our eyes and draw the line on, or next to where our upper eyelashes grow, filling in any gaps. The end should slant upwards, following the natural shape of our eyes, and the longer the better, to enhance the “tightening effect”. An extra tip: we should go over the lower waterline with a flesh coloured pencil.
- Step 7. Mascara: to straighten out and highlight our eyelashes, we should add volume, height and length to our look. If the product contains ceramides, this product will also nourish and strengthen our eyelashes.
- Step 8. Perfect eyebrows: we should use an eyebrow pencil to fill in our eyebrows, using the colour that is most similar to our eyebrow hair, drawing them in hair by hair.


Ideal lifting effect foundation for you
- Always choose colours suitable for your skin tone, that brighten up your face. We should avoid stronger colours.
- Coverage is an important part, depending on the final result we want to achieve. They are available in light and complete coverage to correct any imperfections or ageing signs, but avoiding the “mask” effect.
- They come in matte or shiny, so you can choose the one you like the most.
- We can use foundations that moisturise our skin for 24 hours, and therefore our skin will look fresher. They last all day without fading, cracking or looking overdone.
- There are also foundations to fill in wrinkles, with reaffirming peptides. There are even some that soften out expression lines on our forehead.
- Some foundations include cosmetic treatments, with active ingredients that can reduce ageing in the long-term, without wearing makeup, due to the joint action of moisturising and filling hyaluronic acid, anti-oxidant vitamin C, protective vitamin E and pigment correcting niacinamide. Together, they stimulate collagen production to fight off signs of ageing.
- Choose a long-lasting formula also containing UV SPF30 filters to protect your skin from photoageing.
- First try some on part of your face to check the texture, since some foundations can also have a silky, fading effect.
- If you sweat easily, there are also foundations that are resistant to sweat, moisture, water and chafing.
- If you have older skin and need to give it more brightness and reduce ageing signs by over 80%, there are some tailor-made solutions that use highlighting pigments and ingredients such as adenosine or vitamin E.
- If you want to define your face better, go for a remodelling foundation, specifically around your eyes and facial oval.
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