Clean look: what it is, how to do it and the right products

The clean look, or “natural refined” look, focuses on flaunting fresh, healthy looking skin with makeup that enhances our natural beauty without going over the top. It is ideal for people seeking an elegant, versatile look that will work for our everyday life and also on special occasions. Would you like to know how to do it?

What is the clean look and why is it trending?

The clean look is the complete opposite of an over-elaborate style. This does not mean doing away with makeup, but rather to use it subtly to highlight the best features of our face. The key to this look is clear, radiant skin, well-defined but natural eyebrows, hydrated lips and a minimalist touch of makeup products.

This style is not just to do with how makeup is applied, but also personal care in general. Well cared for skin, clean, tidy hair, and a confident attitude are all an essential part of the clean look.

How to get a clean look at home, step-by-step

 

1. Prepare your skin

• Cleansing: use a mild cleanser to get rid of impurities and to prepare your skin.

• Hydration: apply some moisturising cream suitable for your skin type.

• Sun cream: this is essential to protect your skin and keep it healthy.

 

2. Light, natural foundation

Forget about thick foundations. Choose:

• BB cream or mid to light coverage foundation.

• Concealer only where necessary, such as on dark circles or small imperfections.

Blend it in well for a natural-looking, uniform result.

 

3. Well-defined, natural eyebrows

Eyebrows frame our face, but the aim is for them to look natural:

• Fill in any gaps with an eyebrow pencil or shade.

• Comb upwards and set in place using transparent gel or a coloured gel.

 

4. Subtle touches of colour

• Cheeks: use a cream or liquid blusher in pale shades, such as peach or light pink, for a healthy looking touch.

• Eyes: if you decide to wear eyeshadow, it should be in neutral or pale shades. A simple layer of mascara to define them is enough.

• Lips: choose transparent gloss, a moisturising balm or natural colour lipstick.

 

5. Hair, neat and simple

• Choose simple styles, with a low ponytail, a casual bun or leave your hair loose and well-brushed.

• A well-defined finish with wax or hairspray will give your hair a polished look.

Tips for an impeccable clean look 

• Less is more: only use the products that are absolutely necessary, to avoid overdoing makeup on your face.

• Prior care is the key: the basis for this look is well-cared for skin.

• Confidence: your attitude makes the difference. This style shows freshness and confidence.