What is clean beauty makeup?
Find out what clean beauty makeup is, the best brands and how to choose non-toxic makeup for more natural, sustainable beauty.


What is clean beauty and why is it a cosmetics revolution
The best makeup products for perfect clean beauty
Clean beauty makeup is a trending approach to beauty products that gives priority to safe, honest, sustainable ingredients, both for ourselves and the environment. It is characterised by:
Less aggressive, non-toxic ingredients: the products used in clean beauty makeup usually avoid any ingredients considered to be controversial or potentially harmful, such as: parabens, phthalates and sulphates.
Transparency: clean beauty brands are usually more transparent regarding the contents of their products, clearly stating the ingredients and their functions.
Cruelty-free and often vegan: a lot of the clean beauty products are not tested on animals and many even decide on vegan formulae.
Sustainability: these products include recyclable or reusable packaging, responsible production processes and a lower environmental impact.
Natural look: as for makeup style, they usually go hand-in-hand with lighter, more natural looks with a fresher looking finish. The aim is to highlight our skin instead of covering it.

Benefits of clean beauty for our skin and the environment
Benefits for our skin:
Safer ingredients: potentially toxic substances and synthetic fragrances are avoided, as are any that could cause irritation, allergies or hormonal imbalances.
Lower risk of allergic reactions: by using simple, natural formulae, the probability of adverse skin reactions is reduced.
Long-term improved skin health: ingredients such as vegetable oils, botanical and mineral extracts help to nourish, hydrate and protect our skin in a more gentle, effective way.
Formulation transparency: clean beauty brands are usually more transparent about the ingredients their products contain, which helps consumers to make informed decisions.
Benefits for the environment:
Less water and soil pollution: by avoiding harmful, synthetic chemicals, the waste from these products is less damaging for the environment.
Sustainable packaging: a lot of clean beauty brands choose recyclable, reusable or compostable packaging.
Ethical, responsible production: fair trade practices are promoted, along with local production and the use of organic and vegan ingredients.
Cruelty-free: many clean beauty products are cruelty-free, i.e. they are not tested on animals.
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