What is clean beauty makeup?

What is clean beauty and why is it a cosmetics revolution

The best makeup products for perfect clean beauty

Clean beauty makeup is a trending approach to beauty products that gives priority to safe, honest, sustainable ingredients, both for ourselves and the environment.  It is characterised by:

• Less aggressive, non-toxic ingredients: the products used in clean beauty makeup usually avoid any ingredients considered to be controversial or potentially harmful, such as: parabens, phthalates and sulphates.

• Transparency: clean beauty brands are usually more transparent regarding the contents of their products, clearly stating the ingredients and their functions.

• Cruelty-free and often vegan: a lot of the clean beauty products are not tested on animals and many even decide on vegan formulae.

• Sustainability: these products include recyclable or reusable packaging, responsible production processes and a lower environmental impact.

• Natural look: as for makeup style, they usually go hand-in-hand with lighter, more natural looks with a fresher looking finish. The aim is to highlight our skin instead of covering it.

Benefits of clean beauty for our skin and the environment

Benefits for our skin:

• Safer ingredients: potentially toxic substances and synthetic fragrances are avoided, as are any that could cause irritation, allergies or hormonal imbalances.

• Lower risk of allergic reactions: by using simple, natural formulae, the probability of adverse skin reactions is reduced.

• Long-term improved skin health: ingredients such as vegetable oils, botanical and mineral extracts help to nourish, hydrate and protect our skin in a more gentle, effective way.

• Formulation transparency: clean beauty brands are usually more transparent about the ingredients their products contain, which helps consumers to make informed decisions.

Benefits for the environment:

• Less water and soil pollution: by avoiding harmful, synthetic chemicals, the waste from these products is less damaging for the environment.

• Sustainable packaging: a lot of clean beauty brands choose recyclable, reusable or compostable packaging.

• Ethical, responsible production: fair trade practices are promoted, along with local production and the use of organic and vegan ingredients.

• Cruelty-free: many clean beauty products are cruelty-free, i.e. they are not tested on animals.